I am an talian Product / UX / UI designer with strong skills in mobile, wearable and web technologies based in Berlin.
Over the past 8 years I have worked for lean tech startups, international advertising agencies and top media brands.
Among the others I have already worked for: Everjobs @Rocket Internet Berlin, Diesel, Discovery Channel, Emergency, Liu.Jo, Missoni, Sky Arte, Unipol, Vileda, Vodafone, Volotea, Warner Bros
I always strive to develop digital products that are user centred and data driven. I consider A/B testing, Google Analytics, heatmap and surveys results an essential sources for solving complex design patterns in order to improve main KPIs as customer acquisition, conversion and retention rates.
During my workflow I cooperate with Seo, marketing, BI and IT departments while staying highly organised using project management and communication tools (Jira, Slack, Invision, Trello, Taiga, Github), designing product style guidelines, providing prototypes (html, css, jquery ) and ready-to-develop assets.Please consider to read my last articles on medium.com https://medium.com/@dimarconicola
You can find some examples of my work on my Behance portfolio www.behance.net/nicoladimarco