Show prospective clients you care about their unique real estate needs with this sweet & sentimental appeal to home buying. This project is a flat animated story telling commercial featuring a young couple envisioning their life through the years as homeowners as they consider a house for sale.
The narrative is one of nostalgia and sentimentality that has a universal appeal to viewers. Its message is that the realtor or real estate company takes a personal interest in their clients and looks out for their needs. It’s happy in mood and tone, making home buying seem like a fun adventure rather than a big scary purchase.
The project ends with an information section to highlight services, company motto, bullet points, realtor picture, logo, website, etc. Nearly every color is easily customizable from a Control Panel comp. Make the project uniquely yours by changing the colors of the characters and elements in the animated story or the information section.
This ad could also be used to specifically target first time home buyers, young families, suburbanites, advertise starter homes, family friendly neighborhoods and communities etc. In addition to real estate professionals, it could also be useful for home builders, insurance, brokers, bankers, construction, cities and municipalities, or any subject where an appeal to stages of life is appropriate. It would also make a sweet new home greeting card.
- 32 seconds long
- 17 total text Placeholders (7 for the animated story, 10 for your message and info)
- 2 image placeholders
- Fast Rendering
- Customize all colors
- Easy to edit
- HD 1920×1080, 24 fps
- Universalized Expressions
- No Plugins required. No Prerenders.
- PDF help file
Characters are all drawn in profile. While some animations are done on the character’s shape layers (facial expressions, pregnant belly) or keyframing the layers directly (the dog), most of the animation is done via character rigs. The characters were rigged using the plugin DUIK 15, (a free plugin available here.) DUIK is not needed for this project or even to alter the keyframed animation of the rigged characters.
Music used in Preview:
Ukelele Logo by Dumaux_Ser
This song was edited for length to fit the project. There is a placeholder to put this particular song to maintain the audio edits.
The online preview also contains Soft Piano Ident by Crystal-Note
Images (not included) used in preview: