Price of Commercial

VFXPrim said
Thank’s guys. Its little dificult for me now. I don’t do works like this. But client send me mail with storyboard with text. And want to know about price and time to produce video. Now i think, take or not that project.

If you’ve never produced 3.5 minutes of 3D animation on your own for a commercial client, I’d beware. This is a big job, that will need to be tightly managed. I have nearly 20 years experience in this area and I wouldn’t dream of taking on a job like that alone. If the client is expecting to get this for a couple of thousand dollars then hear the alarm bells ringing loud and clear. This is not going to be a pleasant experience. Avoid.

If the client seems serious and their price expectations are reasonable, you might want to consider teaming up with an experienced post-production producer or someone with some more experience, if you don’t feel like you have enough.

You can also make it simple.
So if you hesitate too your client will feel it and can leak.
Criterion 1: What is the daily wage for that in your country?
Criterion 2: After how many per day you are satisfied?
Multiply your number by the number of days you estimated.
And be careful not to make a mistake in your calculations.
That’s why there if you’re not sure, let the customer talk a little more. Do the talking and listening, listening, listening.
This is how we see those who earn a better living in this profession, those who speak the client and that have good ears! XD

I wouldn’t take on a job like that alone, try and find a partner.

i live in india we charge some where around Rs 3,00,000 for this type of work INR to USD is Rs 55

If you live in Moscow you can charge 120k+ Roubles. (half upfront) + decent turnaround. if not, I thinks it’s not worth doing it. Dealing with crazy client is a nightmare and involves a lot of stress. Udachi!

felt_tips said
Around $50,000 per minute. (just for the VFX / 3D). If you suppose there’s 40 minutes of VFX shots in a reasonably FX heavy movie that’s about $2 million dollars for all the FX. Cheap indeed! (For comparison, The Fifth Element had a budget of $90 million back in 1997) Videohive can give something of a false impression of how much things actually cost to create.

True that Videohive is a another animal. Here, people don’t touch a cheap TVC for under $1000.

I refused this project now. I think, i must take little up my experience level for right evaluate the work like this.

And as you see, it’s not 3D animation alltime, it’s all in 2D with 3D elements and cuts.

felt_tips said

• 200 second 3D animation
• production / client liaision / pitch
• concept creation
• script
• voice over recording
• music
• sound editing
• design concept / style frames
• story board
• animatic
• animation / compositing
• changes round 1
• changes round 2
• final HD render

$1,5K? ... you’ve got to be kidding. My general experience of jobs like this has been a cost of $10K and upwards to the end client. In terms of the product and production values, actually the sky’s the limit.

A word to the wise… you get further in this industry by charging a decent rate and making sure you’re work is high quality. Clients that actually have a decent budget, would probably rather do no marketing at all than do marketing on the cheap and get it wrong.

Have a look at the 2010 motion design census in the Essential Resources For Authors thread (Search census on page 1)

+1

telecast said
If you live in Moscow you can charge 120k+ Roubles. (half upfront) + decent turnaround.

That’s about $4000 for those who don’t happen to live in Russia.

and of course people from some other countries may expect to get a custom 30second animation done for less than a few hundred dollars, and 1k is seen as “wow a fortune”... lol.