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Price of Commercial

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MediaGalaxy says
Hi. I have long period not done commercials for freelance. Now i need to evaluate one TV AD Video to produce them. Animation needed like this: http://www.youtube.com/watch?v=Lq3OhSrYjDQ

how much would you have for making such this?

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RedCoreFX says

1,5k+

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MediaGalaxy says

Thanks for advice.

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felt_tips moderator says

5K+

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MediaGalaxy says

5K+

I think in my country its not real…. maybe i was wrong.

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felt_tips moderator says
  • 200 second 3D animation
  • production / client liaision / pitch
  • concept creation
  • script
  • voice over recording
  • music
  • sound editing
  • design concept / style frames
  • story board
  • animatic
  • animation / compositing
  • changes round 1
  • changes round 2
  • final HD render

$1,5K? ... you’ve got to be kidding. My general experience of jobs like this has been a cost of $10K and upwards to the end client. In terms of the product and production values, actually the sky’s the limit.

A word to the wise… you get further in this industry by charging a decent rate and making sure you’re work is high quality. Clients that actually have a decent budget, would probably rather do no marketing at all than do marketing on the cheap and get it wrong.

Have a look at the 2010 motion design census in the Essential Resources For Authors thread (Search census on page 1)

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miseld says

Just a small info:

For Filming “Lockout” movie by Luc Besson, “EuropaCorp” company from France was paying $33.00 per 1 frame to VFX /3D artists from Serbia, that was probably the cheapest frame in movie industry.

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felt_tips moderator says

Around $50,000 per minute. (just for the VFX / 3D). If you suppose there’s 40 minutes of VFX shots in a reasonably FX heavy movie that’s about $2 million dollars for all the FX. Cheap indeed! (For comparison, The Fifth Element had a budget of $90 million back in 1997)

Videohive can give something of a false impression of how much things actually cost to create.

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ReadyForAction says

Must first listen to the customer, well consider all that the work will really represent.
Set a price only with a visual is not professional, young freelancers are being ripped off with this kind of method “We want a film like this, how much money?”.
This is not to watch a movie that allows to set the right price. For example, even for a simple computer graphics, if it takes 15 appointments and multiple edits … The price is 10 times larger than if they give you a storyboard with text, and everything is done in one day.

This is something that is often overlooked.
For example a few years ago in France, webmasters were shocked by the price of a freelance site made for a major political party (50K). It was the buzz. They considered only the visual and obviously had no idea what it really represents as labor and responsibility.

Listen carefully to your client, ask him the good questions, and translate it into work time, to correct salary.
In your estimate, give one or two free stuff (the stuff that you need very little work), to show that you also think first in customer satisfaction.
If you do it faster than your estimate, you won a margin and you’re good.

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MediaGalaxy says

Thank’s guys. Its little dificult for me now. I don’t do works like this. But client send me mail with storyboard with text. And want to know about price and time to produce video. Now i think, take or not that project.

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